Murray State University Athletics
Learfield Appoints Sal Miliotto as General Manager of Murray State Sports Properties
1/26/2026 2:25:00 PM | General
Racers and Learfield agreed to a 10-Year Multimedia Rights partnership starting January 1
Learfield, the exclusive multimedia rightsholder for Murray State Athletics, today announced Sal Miliotto as the General Manager of its locally based team, Murray State Sports Properties. His appointment comes as Murray State and Learfield begin a new 10-year multimedia rights partnership focused on transforming revenue generation, fan engagement, and sponsorship solutions.
"We are thrilled to have Sal join Racer Nation as general manager of our new Learfield property," Director of Athletics Nico Yantko said. "His thorough approach to revenue generation will create new opportunities for the department and our sponsors. He will be a tremendous asset for us as we finish building out this team."
As General Manager of Murray State Sports Properties, Miliotto will oversee all aspects of the multimedia rights relationship, including corporate partnership sales, sponsorship activation, and brand integration initiatives. He will collaborate with Murray State Athletics to expand local and regional partnerships while delivering innovative solutions that enhance the fan experience and create long-term value for corporate partners.
"As we begin this new partnership with Murray State, it was important to appoint a leader who can drive local market relationships and build the enterprise-level strategy," said Mike Haake, Vice President of Sports Properties at Learfield. "Sal's background and approach position him well to establish a strong foundation and drive long-term success."
Miliotto joins Murray State from Omaha Sports Properties, where he most recently served as Manager of Business Development for Learfield. Recognized for his results-driven approach, he brings a strong background in sales leadership, game-day operations, and partnership development across multiple levels of sports organizations. Prior to Omaha, Miliotto served as Director of Game Day Operations for the Wichita Falls Warriors before moving to Lincoln, Nebraska, to join the Lincoln Stars of the United States Hockey League. He began his tenure with the Lincoln Stars as Director of Game Day Operations and quickly advanced to Vice President of Sales, overseeing revenue generation while assisting with day-to-day team operations.
"I'm grateful for the opportunity to lead Murray State Sports Properties and be part of this new chapter with Learfield," added Sal Miliotto, General Manager of Murray State Sports Properties. "I look forward to collaborating with Murray State Athletics and our brand partners to create impactful solutions and grow the Racers brand across the region."
A Long Island, New York native, Miliotto began his career after earning a bachelor's degree in Broadcasting & Mass Communications from SUNY Oswego.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
